So, I want to establish a strong presence on the Web. But where do I start?

The four easy steps we provide below will guide you in the direction of a professionally designed, developed and marketed Web site.

Step One: Domain Name (URL) Registration -- This is the address people will use to access your Web site (www.yourcompany.com). Once you have determined that the URL you wish to use is available, you need to register it. A domain name needs to be renewed every year.

Step Two: Design of the Web Site -- This is where the look, feel, usability and content of the Web site are determined and created.

Step Three: Hosting Your Web Site on a Web Server -- This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have, connection speed to the Internet and features.

Step Four: Marketing Your Web Site -- You should be thinking about the marketing of your Web site as it is being designed. The content of the site needs to reflect the search terms if you want your site to appear on search engines.

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